The BIG Social Media

"A social media app that connects Gen Z and the elderly through shared stories, experiences, and meaningful interactions."

Brief

A social media platform that bridges the gap between senior citizens and Gen Z, fostering meaningful exchanges from trending topics to life stories through shared knowledge and experiences.

Aim

The aim is to develop understanding and increase approachability

To help the elderly navigate the platform, an in-person club brings both generations together, where Gen Z assists them in learning how to use the app. Once familiar, users can join interest-based mixed clubs, participate in group chats, make calls, and attend meet-and-greet events, fostering meaningful connections both online and offline

The app offers customizable options, allowing users to simplify the interface through advanced settings if they find too many features overwhelming.

The "Help" button provides a guided, easy-to-follow tutorial, ensuring users can navigate the app smoothly whenever they need assistance

NAVIGATION FLOW

INFORMATION ARCHITECTURE

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SITE MAP

TYPEFACE AND COLOUR PALETTE

Since 'orange and royal blue' are the colors representing Gen Z and senior citizens are contrasting, and elderly often struggle with perceiving cooler tones, violet serves as the perfect middle ground. It bridges both color schemes while symbolizing the harmonious blend of the two generations.

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Source sans

Anek Devanagari (Bold)

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The app’s mascots—a grandpa cloud and a grandchild cloud—symbolize the bond between generations. The name "The Big Social Media" highlights the app’s core features: a broad yet simplified social experience with an emphasis on connection. The cloud represents inclusivity, embodying the ability to bring everyone together in one space.