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Suffer
ka saathi
An advertising campaign to promote Camlin's school range and re-establish the brand value..
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Client Brief
Create a Pitch deck
(Develop a long term communication role out that:– will help the brand own ‘fun & enjoyment’ by finding a strong consumer connect and will make the brand more exciting for today’s audience.)
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Target Audience
Students - Age: 6-16 years old (Primary to 10th standard)
Parents- Who'll buy the product for their kids
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Preamble
School life is full of ups and downs. Sometimes, a class can feel long, a quiz can cause stress, or bad weather might ruin the PT period. But fikar mat kar- Camlin is your Suffer ka Saathi. With a little creativity and the right Camlin product, you can turn those frowns, upside down and find fun in any situation.
Storyboards
Print collaterals
Social media
adverts
Khelna tha cricket, Par wicket gir gayi,
Eraser notebook ke saath, khelenge game wahi.
Classroom ab humara stadium, hawa mein hai josh.
Camlin, Camlin, suffer ka saathi,
Don’t be sad chalo karien party.
When the teacher says, "Get out of class,"
We're murgas on the floor,
Camlin ka pen haathon mein,
Mischief ka hai mauka, thodi masti kar le.
Camlin, Camlin, suffer ka saathi,
Don’t be sad chalo karein party.
Camlin, Camlin, suffer ka saathi,
With you through the laughter and the gam,
Camlin, Camlin, hamesha sang.
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