Rishton
ka Jod

An advertising campaign for 'Fevicol' in order promote fostering relationships and bonds.

Problem statement

Bridging the gap between generations and different age groups by using universal narratives to help develop empathy and understanding for each other.

Solution

An advertising campaign for ‘Fevicol’ based on the topic of cherishing bonds.

Concept and storyline

An ad film that metaphorically shows the two sides of a situation and how we conclude and misunderstand by knowing just one side of the story.

Print collaterals

THE
'HOW AND WHY'

There is a lack of understanding and empathy amongst different generations or age groups due to various reasons, one of it being the lack of relatability that could happen due to difference in upbringings and changing times. We tend to misunderstand each other rather than giving it a thought by stepping in somebody else's shoes.

HOW?

By connecting them through common experiences / situations.

Shared emotions (emotional contagion).

By making them step into other’s shoes.

Nostalgia (Generally applies to specific target groups)

POSSIBLE SOLUTION

Ad campaign for a brand that talks about fostering bonds and relationships or an ad campaign to be released during national events.
Eg. IPL (Basically a product that is targeted to a wider audience)

WHY?

WIDER REACH

An ad campaign often surpasses the impact of a publication or film. With its omnipresence, advertising reaches audiences wherever they are, ensuring a wider reach and more frequent engagement. Additionally, ads deliver their messages in a concise format, capturing attention and conveying key information in mere seconds.

STORY BOARDS AND IDEATION